Peace Oil Lubricates Cooperation Between Israelis and Palestinians
an article by David Sokal

Olive Branch Enterprises began in 2006 as a for-profit committed to Peace in Israel and Palestine. By setting up business ventures that require the cooperation of Israelis and Palestinians, Olive Branch would provide an incentive for peaceful cooperation. Its first venture: importing Palestinian olive oil to the US to sell as Peace Oil. Owner, David Sokal of Seattle, found three fair trade groups to export olive oil from Palestinian farmers.

Image from peaceoil website

Sindyanna of Galilee, a group of Arab and Jewish women, has been working together since 1998 to help build the Arab farming community in northern Israel, conserve farmlands, empower women and work for peace between all people.

Green Action Israel in Tel Aviv works to protect the environment, promote grass roots social action, youth empowerment and fair trade in Israel. Avi Levi of Green Action, fair trade advocate, works with farmers in three small villages near Nablus in the West Bank to help them export their olive oil.

Finally, Canaan Fair Trade, a large group representing 1700 Palestinian farmers in the West Bank exports olive oil for use in Peace Oil.

Thanks to Peace Oil, lovers of peace and good olive oil can enjoy one of their favorite foods while promoting peaceful cooperation between Israelis and Palestinians. See www.peaceoil.net for more.

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